Azone International is considered one of Japan's most prominent fashion doll companies, with five labelshops and many international affiliate sellers. They are a beloved fashion doll company known for their excellent quality and variety of doll sizes ranging from large 1/3 scale to the tiniest 1/12 scale. Azone International has established a multitude of doll lines, often with accompanying narratives and characters for them. Due to the success of their articulated bodies, they usually partner with companies such as Obitsu, King Records, Yamato, Sekiguchi, PETworks, Blythe, and a multitude of individual artists and designers. Their demographic is primarily teens and adults, with their unwaning quality creating a worldwide following of collectors. Within this “About the Brand” article, the timeline of Azone International will be explored through their rich history of textiles, doll-making, storytelling, and the community surrounding these designer fashion dolls.